JOHNSON SMITH CATALOGS
The Wish Books of my youth!
The Johnson Smith Company (Johnson Smith & Co.) was a mail-order company established in 1914 by Alfred Johnson Smith in Chicago, Illinois, USA that sold novelty and gag gift items such as x-ray goggles, whoopee cushions, fake vomit, and joy buzzers.
The company moved from Chicago to Racine, Wisconsin in 1926, then to Detroit in the 1930s, and finally to Bradenton, Florida in 1986.
The company placed its ads in magazines devoted to children and young adults such as Boys' Life, Popular Mechanics and Science Digest.
Their ads appeared on the back cover of many historically significant comic books, including Action Comics #1, June 1938 (first appearance of the character Superman) and Detective Comics #27, May 1939 (first appearance of character Batman).
On December 31, 2019, the company's website announced that they had ceased operations and closed.
Here are my recollections of ordering from Johnson Smith...