Wilfred Zelka was a performing magician and magic manufacturer in London during the first part of the 20th Century.
As a performer, he had a brief and rather uninspired career in the London music halls. His cleverness with repairing magic props and inventing gimmicks for other magicians prompted him to open a magic shop in London 1906. With partner Ernest Noakes, his shop was called City Magic Company, and was an immediate success.
The shop was flourishing when the legendary magician Servais LeRoy purchased it in 1910, in hopes of retiring from show business to lead a quieter life. LeRoy was unable to turn away from the stage so quickly, however, and employed Zelka and Max Sterling to run the shop for him.
Zelka was the manager for LeRoy's company until 1913.
Credit: This biography originated on MagicTricks.com. Please credit this source if you use this information.