Magic Shop | SUPPORT | Account Login
0 item(s)
      Read Our Blog
      All the Latest Social News!
      50 Tricks Under $5.00
      Tricks With FREE BONUS!
      EZ Trick Finder
      A-Z List of Tricks
      Comparison Charts
      Closed Caption Videos
      Gift Certificates
      *TOP 10* Lists
      Gift Ideas
      Most Popular Tricks
      For Beginners
      Grandparents' Best Picks
      To Learn the Basics
      As Seen On TV!
      Magic Sets and Kits
      Accessories and Supplies
      Tables and Cases
      S.S. Adams Store
      Authentic Memorabilia
      Jewelry - Magical
      Magic Books
      Magic DVDs
      Magic Courses
      Card Magic
      Coin Magic
      Closeup Magic
      Stage and Club Magic
      Street Magic
      Comedy Magic
      Kids Show Magic
      Animal Magic
      Balloon Sculpture
      Escape Magic
      Magic with a Message
      Under $5.00
      $5 - $9.99
      $10 - $19.99
      $20 - $49.99
      $50 - $74.99
      $75 - $99.99
      $100 - $199.99
      $200 and over
Find us on Google+

Magic Tricks, Inc.
2768 Columbia Road
Zion Crossroads, VA 22942

Home>Magic Library>Biographies>A Biographies>Adams, Sam

Adams, Sam

Search the Magic Library:  

S.S. Adams

Founder of the S.S. Adams Co.

Please CLICK HERE before copying this information
S.S. Adams

S.S. Adams

  • 1869-1963
  • Real Name: Soren Sorenson Adams
  • Birthday: May 24
  • Birthplace: Denmark
  • Buried: Asbury Park, NJ

Sam Adams is considered to be the father of the novelty prank. He first discovered how profitable practical jokes could be when he was selling chemical dye in 1904. An ingredient in the dye caused uncontrolled fits of sneezing. People found this to be hilarious. So in 1904, Adams extracted the irritating chemical Dianisidine from the dye, and started selling his first novelty product in 1904- sneezing powder. He called his new company The Cachoo Sneezing Powder Company, and by 1906 had become so successful that he renamed his company S.S. Adams Co. and expanded his product line to include many other practical joke items. With the purchase of the DeLand company in 1918 as well as Traub's Fun Inc. in 1949, S.S. Adams Co. was the leader in practical joke manufacturing.

A clever inventor as well as a shrewd businessman, Adams invented over 650 joke shop items, including Sneezing Powder, the Dribble Glass, the Snake Nut Can, the Squirting Nickel, the Stink Bomb, the Fly in the Ice Cube and the Joy Buzzer. The Joy Buzzer was so different and mechanically complex that it earned U.S. patent recognition in 1932. The Sneezing Powder, however, was banned by the FDA in the early 1940s. Which was probably a good thing, as it was under consideration by the Germans as a weapon of war!

Of course, Adams also included some basic and classic magic trick in his line of products. Trick decks like the popular Delands Deck, the Secret Stripper Deck and the Svengali Deck were the first magic tricks owned by hundreds of thousands of eager young magicians in the mid-20th century.

A sense of magical wonder helped to sell classic pocket tricks like the Ball Vase, the Magic Coin Box, the Three Shell Game, Color Vision and Crazy Cube. It was the distinctive, simple comic-book packaging, complete with an enticing see-thru window to give the eager young magician a peek at the wonderful product within, that helped make the S.S. Adams line so successful. Once available in every five-and-dime and neighborhood store, these small pocket tricks in their original packaging are now highly collectible, especailly by professional magicians who remember these treasures from their childhoods.

Sam Adams was known as the "King of Professional Pranksters". He actively managed his company right up to his death in 1963 at age 84.

In 2009, the S.S. Adams Co. was purchased by MagicMakers, Inc., who have reintroduced the most popular tricks and novelties to the market, complete with the famous authentic packaging.


Credit: This biography originated on Please credit this source if you use this information.

Copyright 2015 Magic Tricks, Inc. All Rights Reserved.